The Gift Voucher Shop Ltd. (GVS) the owner of the One4all Gift Card brand has released its Christmas trading results. The company saw its December sales rise 65% on a year on year basis. Average gift card balance for the period held up at £22 despite the fall in general consumer confidence.
The One4all Gift Card is distributed in partnership with the Post Office with the product on sale in over 11,500 Post Office branches nationwide. It is the company’s strongest sales channel and it saw sales grow by 64% in the reporting period. GVS attributed the revenue increase to the nationwide rollout of gift card malls in the Post Office network and its addition of an “Arthur Christmas” themed gift card to its traditional Christmas design range in partnership with Sony.
The implementation of One4all Gift Card malls heralded a new strategic direction for GVS and the Post Office in 2011 and enables the partnership to expand the One4all Gift Cards into new product variants which will focus on specific gifting occasions and specialised gift activities. “As we gain further traction in this area, we expect to experience enhanced sales growth in 2012." stated Declan Byrne, Managing Director GVS UK.
GVS’s other sales channels consolidated its overall growth performance with corporate sales growing by 53% year on year and its internet channel almost doubling its sales performance in 2011 with 99% growth.
Byrne added “clearly we are delighted with our better than forecast performance in December particularly in face of an ever increasing difficult retail environment.
“With customers increasingly recognizing the unique appeal of our multi retail offering we plan to substantially expand our Gift Card Mall network in the Post Office and further develop our corporate offering with the launch of a new reloadable One4all Reward Card in 2012" said Byrne.