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One4all set to spread smiles by reaching €100,000 donation milestone for the CMRF Giggle Fund

One4all is delighted to announce that its Shop4Crumlin charity campaign has reached a grand fundraising milestone of €100,000 for the CMRF Giggle Fund, having first launched the campaign four years ago. Over €30,000 of this came from the 2018 Shop4Crumlin campaign which ran from 21 – 29 July. The Giggle Fund, created by CMRF Crumlin, the principal fundraising body for the children’s hospital, is a fund dedicated to brightening the little lives of patients in Our Lady’s Children Hospital, Crumlin. Every day, approximately 365 children attend Our Lady’s Children’s Hospital, Crumlin from counties across Ireland and simple celebrations such as birthday parties, pizza nights or a supply of toys can make the day a little bit happier for these brave kids. This is all made possible through the hugely important Giggle Fund and the donations they receive, which all go towards making each patient’s visit as positive an experience as possible.

The Giggle Fund

All funds raised during Shop4Crumlin will be donated to The Giggle Fund. Every year, over 130,000 patients are treated in Our Lady's Children's Hospital, Crumlin. The Giggle Fund aims to make those 130,000 sick children smile. As everyone knows, smiles are infectious, so by supporting The Giggle Fund, you will be helping to put a smile on hundreds of thousands of faces.

CMRF Crumlin would like to thank shoppers across Ireland for getting behind Shop4Crumlin and supporting this really great initiative.

The 2018 Shop4Crumlin campaign saw One4all, Ireland’s leading gift card company, donate .50c to CMRF Crumlin for every single transaction made in any of its 8,500 retail outlets nationwide or online, for one full week in July. Arnotts, Argos, Debenhams, Life Style Sports and Littlewoods Ireland also donated an additional .50c to CMRF Crumlin for each transaction made in their stores, bringing the total donation to €1 every time a One4all Gift Card was spent throughout the campaign. Commenting on the success of the campaign, One4all group CEO Michael Dawson said: “We are absolutely delighted to announce that our donations to the CMRF Giggle Fund have now reached €100,000, just four years into the annual campaign. We are thrilled to be able to donate to such a worthy cause and would like to thank everyone who spent their One4all Gift Card during the Shop4Crumlin campaign week this year, and during previous years. We look forward to continuing to make the lives of the patients of Our Lady’s Children Hospital a little bit brighter, one giggle at a time.”

Sarah Joyce, Head of Corporate Partnerships at CMRF Crumlin, commented: “CMRF Crumlin was delighted to partner with One4all Ireland again on this year’s campaign and we are ecstatic to see that the €100,000 donation milestone has been reached. The generous donations we receive each year are a vital support to the CMRF Giggle Fund and gives us the opportunity to put a smile on the faces of each of the 365 patients who visit Our Lady Children’s Hospital, Crumlin each day. We would like to thank everyone who made this year, and previous years, such a great success, and a special thanks to One4all who have highlighted the importance of children’s happiness every year with the Shop4Crumlin campaign.”

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