You may be a hopeless romantic or subtly sweet, but our latest research reveals that Brits are going the extra mile to impress and dig deep when it comes to showing our affections.

  • Romantic hopefuls spend £276.92 on average when wooing a potential partner, whom they anticipate sharing a future with

  • UK adults admit to spending on average £51.68 per date with a prospective partner

  • Those who aren't serious about their date, however, reveal they will only spend around £33.58

  • The research also highlighted that the average Brit will go on a total of 4.1 dates to suss out a potential love interest

Those looking for love may also be able to get a good indication as to their date's intentions from how much they spend, and the dates they plan…

Did You Know?

  • Men are the more generous sex when it comes to Valentine's Day - forking out £9 more than women on gifts, and £20 more per date than women in a bid to impress

  • Even when they aren’t serious about a relationship, men will still spend £10 more than women, per date

  • 1 in 4 said they’d suggest a meal out if they were looking to get serious, while 1 in 5 would have a night in, in their own home, cooking a meal or watching films / TV box sets

  • Gigs and club nights (7%), weekends or nights away (11%) and going to the cinema (14%) were the least popular date types loved-up Brits will go for if they are serious about the relationship developing


We’d love to know your thoughts on the true price of love.

Did you receive any Valentine’s Day gifts this year? Did you go on a date or buy a gift for your loved one on Valentine’s Day? Tweet or comment on Facebook letting us know, using the hashtag #ThePriceOfLove