Irish Retailer Spotlight: Florence Lingerie Specialist 

With level 5 restrictions now in place, it is more important than ever to support Irish businesses and encourage others to do the same. There are some fantastic Irish businesses that are part of the One4all family. Over the next few weeks, we will be shining a spotlight on them and their great products, touching on topics like the importance of shopping Irish and tips on how local businesses can thrive during a pandemic. Here, we chatted to Ruth Adams, Owner of Dublin-based lingerie store, Florence Lingerie Specialist.

Tell us about your business

We’re a lingerie store based in Dun Laoghaire and have been serving customers for over 40 years. We specialise in bra fitting and many customers come to us for our expertise in lingerie fitting, the one-to-one personal service we offer to every customer and the range in our products.

Have your operating hours been affected with level 5 restrictions?

Our store has been closed due to level 5 restrictions and while we don’t have an online store, we have turned to Instagram and Facebook for business so customers can place orders through there.

How has the pandemic affected your business?

Massively. We’ve had to close our store twice this year. We’re using our Instagram and Facebook to offer customers some service, but you can’t match the in-store experience – we usually have people coming to us daily for fittings, advice and that individual, attentive customer service.

Why should people shop at your store? 

Because we offer a great service and great products. Customers come back to use again and again for our fitting expertise and customer service.

Why is it so important to support Irish?

To keep towns alive. Walking through the city is very bleak these days because everything is closed. It’s so important to shop Irish to keep towns and cities busy and exciting. 

What advice would you give to other local businesses at the moment?

Support each other. We’re all in this together and we need to do what we can to keep our businesses going.

You can support Florence Lingerie Specialist by ordering through Instagram or Facebook.