I Do! (Wish I Could Do It All Over Again)

Research reveals half of adults in Ireland would love a second chance at wedding planning


  • A third of adults in Ireland rate their marriage 10 out of 10 for happiness
  • 51% would change details of their wedding if they could do it all over again
  • One third first met their other half in a bar or nightclub
  • 1 in 4 argue with their spouse over financial pressures
  • Kate Middleton’s gown is the most popular royal wedding dress amongst Irish public
  • Almost 4 in 5 adults in Ireland believe in ‘The One’

From childhood sweethearts courting to finding ‘the one’ online later in life, marriages vary greatly from couple to couple and from decade to decade. New research from One4all* unearths the wedding trends that have changed and triumphed throughout the years and also reveals Ireland’s desire for an ‘I do-over’.

Happily married

According to the One4all research, 4 in 5 adults in Ireland rate their marriage happiness levels as at least an 8 out 10, with one third giving it top marks – 10/10 for happiness! When quizzed on the secret to marital bliss, respondents said that communication (56%), trust (39%) and honesty (36%) hold the key.

That said, rows are inevitable and financial pressures are the root cause (26%) for most, while finding the balance between work and family life is an issue for many (15%) and 1 in 10 (11%) struggle to agree on the division of household chores.



I do, take two

Despite our happy disposition, 51% of respondents who are, or have been, married say they would change elements of their wedding day if given the chance to do it all over again. Keeping a more intimate guest list and inviting less people was the top thing that people would change (24%), followed closely by choosing a different photographer (22%) to capture their special memories. Looking back, over 1 in 10 respondents (12%) say they would now choose to have a non-religious ceremony.


You’re the one that I want

The concept of soulmates isn’t for everyone, but it certainly looks like we’re a nation of old fashioned romantics. Over 3 in 4 One4all research respondents (78%) admit they believe in ‘The One’, and a loved-up 81% say they have already been lucky enough to find them!

For those who married in the 1970s disco days, a night out on the town seems to be where romance most often blossomed (30%) whereas those who married in the 2000s were more likely to have met their sweetheart in school (33%).



Decades in the difference

Venue waiting lists and increasing costs can often impact the date of the big day and according to the One4all research, engagements are definitely getting longer! The majority of those who got married between the 1990s and today, say their engagement lasted 12 to 18 months (26%), with 6 to 12 month engagements being the norm for those who married in the 1950s to 1980s.

When it comes to wedding presents, furniture was most commonly gifted to those wedded in the 1950s (25%), followed by bed linen in the 60s (30%), tableware or glassware in the 70s (30%) and cash from the 80s right up to today (66%).



Royal romance

It’s not just our own weddings we’re obsessed with, over half of the Irish public (53%) say they will tune in to see Meghan Markle walk down the aisle to marry her Prince Charming on May 19th. The Suits star will have a lot to live up to as, to date , Kate Middleton’s Alexander McQueen wedding dress has been voted top in the royal fashion ranks by the Irish public (44%) followed by Grace Kelly (21%) and Princess Diana’s (14%) gowns.



Commenting on the survey findings Aoife Davey, Group Marketing Manager at One4all Ireland, said: “It was really interesting to see the things that people would change about their weddings today and the pearls of wisdom we can all learn from, particularly being more choosy with the guest list! It’s clear from the research that marriage in Ireland has changed greatly through the ages, particularly when it comes to gifts, courtship and length of engagement, but what unites us all is our overall positivity and belief that ‘the one’ is out there waiting for us which is really heartening.”