Rewards and benefits can be used to not only increase brand loyalty and encourage repeat custom, but also to inspire action. This is not limited to the workplace.

Consumer-facing businesses around the UK are increasingly making use of rewards and incentives to win their custom.

Here at One4all Rewards, inspiring action through rewards and gifts is our business, and as such we wanted to investigate just how many businesses are now making use of this form of marketing and how consumers really respond to it.

We have commissioned a survey of 1,004 British consumers to lift the lid on B2C incentive marketing.

We hope you find the results insightful.