One4all Rewards have conducted research into the effective use of business incentives across a variety of industries. Many business to business companies around the UK, including clients of One4all Rewards, are making use of rewards and incentives to improve relationships with their clients and corporate partners.

To provide further insight for small businesses either considering or already implementing this type of marketing, we have commissioned a survey of 1,004 British workers and consumers. We have assessed the market’s true scale, which industries are currently utilising it, opportunities for businesses to gain an edge over their competition, and how trade marketing principles can be used to maximum effect.

Read our report to find out how best to use business incentives to engage and incentivise your clients.