30% of Mum’s Left Disappointed as Last Minute Shoppers Fall Short of the Mark. Research carried out by One4all Gift Card reveals that over half of all Brits leave it late to plan their Mother’s Day treats.

As many as 54% of women and 58% of men admit to failing to plan ahead for Mother’s Day, saying that they regularly forget the date. Younger sons and daughters are the worst culprits with 72% of those aged between 18 and 24 forgetting to put Mother’s Day in their diaries.

As a result we can expect many Mums to be putting on a brave face this weekend, with 30% admitting that they are left disappointed with the thought and effort show for them on Mother’s Day.

Men are also the biggest offenders at not making an effort to see their mums on Mother’s Day, with just 28% making a special visit compared to 43% of women. For men, it seems this weekend should be renamed Mother-in-Law’s Day.

However, it’s not all bad news with some Mum’s receiving very fancy gifts indeed. The most extravagant gifts lavished on mums for Mother’s Day includes cars, cruises and diamond necklaces!

One solution for people not planning to be quite so generous this weekend, appears to be treating mum to a shopping trip for her to choose her own present.

Managing Director of One4all UK, Declan Byrne said,

“We’ve seen our sales up 40% ahead of this weekend which is partly explained by people looking for last minute inspiration and deciding that perhaps mother knows best."

“The One4all gift card enables mum to choose a gift from 17,000 stores nationwide, so it takes the pressure off gift shopping and ensures mum gets a great gift, which she actually wants.”

If you need a last minute gift, you can purchase the One4all Gift Card from any of the 11,500 Post Office branches nationwide and at

A gift card can be loaded with any amount from £10 to £400 and can be spent at 17,000 different retailer outlets nationwide including mum-favourites, House of Fraser, Debenhams and Boots.

Other points from the One4all research:

1. 35% of our mothers rarely treat themselves
2. 30% of mums out there still treat their grown-up kids, now full-grown adults, on a regular basis
3. Mums are best friends to over 30% of us
4. A quarter of us say our Mum is still the one person who can reduce us to feeling like a child with one look/one word