The Post Office Budget Card has scooped the Best New Prepaid Card Product of the Year award at the UK’s prestigious Card and Payments Awards 2011. Irish gift card and voucher specialist, The Gift Voucher Shop (GVS), is the programme manager of the product in partnership with the Post Office.
GVS worked with the Post Office on the design, build and operational execution of this unique prepaid product which gives hundreds and thousands of people a convenient and secure way to budget for their larger household bills.
Speaking at the awards Gift Voucher Shop, UK Managing Director, Declan Byrne said: “We are thrilled to have won this award – especially since we were up against some strong competition. The success of this product in the UK reflects its relevance to its target audience. ”
A household name in Ireland with their One4all multi-store Gift Cards and Vouchers, GVS branched into the UK market in 2005 and have grown from strength to strength with their latest product being the Post Office Budget Card. On presenting the award, the judges commented on how impressed they were with “the migration of a large customer base over to such a useful product which introduces a largely non-banked market segment to a payment card”. Byrne added, “This win for Budget Card reflects the significant role that the Post Office plays in the everyday lives of British people and we in GVS are delighted to play a role in delivering such as great product”.