Christmas is a time for giving, and with an ever-growing list of family and friends to shop for, we try to keep budgets tight. However, our latest research reveals that the average Brit is expecting to receive £631 worth of Christmas presents this year. But just how much do we still value the thought behind the gift?


  • Research found that an unlucky 1 in 4 Brits are left feeling disappointed on Christmas morning, having opened at least one present they dislike.

  • 1 in 3 Brits have received socks for Christmas from a loved one.

  • One in ten people surveyed has opened a cleaning-related item on Christmas morning, for example a hoover, or steam mop. 

  • Men expect their partner to spend almost £140 on their Christmas presents, a higher amount than women, who anticipate receiving £125 worth of gifts from their partner.

But what gifts would we prefer to unwrap on Christmas day? Research shows that most Brits prefer to choose their own gift.


Did You Know?

  • 27% of boyfriends, 25% of girlfriends and 19% of mums said they would most like to receive money as their Christmas gift this year.

  • Jewellery followed money and was voted the second preferred gift for UK mums.

  • As for dads, more than 1 in 4 said they would like to unwrap the latest gadget this year, ranging from a new smartphone to hoverboards!


Aoife Davey, group marketing manager, said: “People’s expectations in terms of the value of the presents they will get at Christmas present is staggeringly high. We do seem to place a lot of emphasis on the value of the presents we get. This is particularly clear to see when you consider that money is one of the most desired types of gift this year.

“But at the end of the day, money is quite lacking in imagination, and is often likely to be used towards household bills or similar and be forgotten come the New Year, whereas a gift card packaged in an attractive Christmas design or with a personal message shows a lot more thought and will be guaranteed to be appreciated.”

“I think it’s realistic for us to expect gifts from friends and family members, but also for us to remember that the old saying ‘it’s the thought that counts’ should still apply.”


Tweet or comment on Facebook to let us know what's on your wishlist this year using the hashtag #AllIWantForChristmas